The low-hanging fog of anxiety and sameness had a way of disconnecting brain from body, underscoring the need for some kind of return-if not to society, then at least to sex. (As the NYC Health Department famously advised residents last June: “You are your safest sex partner.”) It wasn’t just the singles who needed a sensory escape. Amid an unfolding pandemic, lockdowns instituted a new cloistered reality. What qualifies as “wellness” has undergone a sea change in the past three years-none more so than the last. Maude founder and CEO Éva Goicochea, left, with the brand's co-creative director Dakota Johnson. The tagline spoke to its positioning as a matter of well-being: “A better morning is coming.” (As she told me that spring, why must a sex toy be treated like a fetish object, when something like “70 percent of women don’t orgasm during sex? It’s an essential item.”) Inclusive in scope with a minimalist aesthetic-the dove-gray Vibe seemed more in tune with Noguchi sculptures than anything seen on Sex and the City-Maude was for everyone: alone or together, day or night. Even though the collective mood around female founders at the time was rah-rah and pink (of the pastel, salmon-tinged variety), Goicochea situated Maude as a universal good. It’s the second entry into the vibrator space from the sexual-wellness brand, which launched in 2018 with a starting lineup that included easy-to-open condoms, two formulas of lube (to suit different usages), and the understated Vibe. That is the preamble for Drop, the new egg-shaped, three-speed design from Maude that nestles into the palm of one’s hand.
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