With this deal Snapchat can actually sell more filters while enhancing the user experience. Pin-pointing user to a specific store or restaurant could for example allow large chains to introduce sponsored video filters that differs location by location. Snapchat is however in a totally different place and the value proposition is very clear. Twitter also announced a partnership with Foursquare two years ago but the company did not manage to build any value added around location information. This creates a huge opportunity for better targeting but making use of it is actually much more difficult than you might think. With Foursquare’s data the start-up will have an access to the database of over 90 million locations. Snapchat introduced geofilters a year ago but currently it’s limited to nearby cities or landmarks in addition to the sponsored locations it sells to businesses. The goal of this partnership is to provide marketers with precise geotargeting capabilities for geofilters (animated overlays on pictures). For us the more interesting news is that at the same time the company signed a deal with Foursquare. Yesterday Snapchat, the popular multimedia messaging app, filed for an IPO. If you are a gadget lover like me, I would seriously consider to download and try it, especially if it’s for free. Nonetheless the experience is amazing! The application gives you a lot of fun and allows you to experience virtual reality in a unique way. The only downside is you and your resistance to closed environment because the longer you use it, the greater chance for a headache, which is so far typical for VR devices. That’s why the app has couple of pre-selected cities around the world including New York and Rio de Janeiro among other, to get the full experience. Using the controllers of HTC Vive, you can click and drag your favorite places, and there is a lot to explore. You can glide through the sky and dive through canyons like a bird! The overall effect depends on the quality of Google Earth images. The technology lets you can look around, walk and even a fly. You can explore the world’s cities and immediately “teleport” to the top of the sierra mountains. The idea is simply amazing and I love it. The company decided to introduce Google Earth to VR, making the best use case ever for the virtual reality and to be honest, this is the reason to buy the virtual goggles. Google is one of the organization that has a capacity to bring the technologies of tomorrow to our daily life. There are many books, comics, conventions and films that show us how the technology can evolve but we live in times when we achieve this futurist visions everyday… We also participate in other affiliate programs which compensate us for referring traffic.Since the dawn of history, one of the largest and craziest dreams of mankind, was “immediate transportation”. VR Lowdown is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to. My best advice is to jump in and find your own best places in Google Earth VR and see what amazing sights you can see. I’m conscious that I’ve missed hundreds of awesome landmarks, and I’ve hardly covered vast areas of the world. It’s tough to come up with a list of places to visit in Google Earth VR when you’ve got the whole world to choose from. Pick your favorite landmark and off you go. Now Google Earth VR gives me the opportunity to experience the “Big Apple” in a completely different way. Stepping out onto the streets and seeing New York in its full glory for the first time was mind-blowing. I remember my first sight of Manhatten when I arrived at Penn Station from Newark airport many years ago. New York is spectacular, and a wonder to behold in Google Earth VR. How could I not include New York on my list of best places to visit in Google Earth VR.
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